how should we live (2017)
Identity | History | Redesign

|  Exhibition  |

How Should We Live? explores the complex collaborations, materials, and processes that have shaped the modernist interior, with a focus on specific environments—domestic interiors, re-created exhibition displays, and retail spaces—from the 1920s to the 1950s. The exhibition brings together over 200 works, drawn from MoMA's Architecture and Design collection as well as the Library, Drawings and Prints, Painting and Sculpture, Film, and Photography. Rather than concentrating on isolated masterworks, attention is given to the synthesis of design elements within each environment, and to the connection of external factors and attitudes—aesthetic, social, technological, and political—that these environments reflect.”

MoMA - How Should We Live? Propositions for the Modern Interior
Creative Director: Ingrid Chou
Art direction and design: Vanessa Lam

Photo Credit: Martin Seck

|  Identity  |

Vanessa Lam - How Should We Live?

Photo Credit: Martin Seck

|  Exhibits  |

Photo Credit: Martin Seck

|  Proposal  |

My identity proposal for the exhibition revolves around artistic movements and transition. The ideological cohesion of simplicity, efficiency, and efficacy is presented in the form of primary colors and line expression which outlines the interior layout and furniture ensemble.
Typeface: Neuzeit S LT Std