Potimpotentia
is: scenography | about: memoryIFM MA Thesis
Produced by OBO
Special thanks to René Célestin
Key Collaborators/Partners: Asato Kitamura, Sara Hsi, Sarah Mayer, Ylva Falk (more info below)
03. 2023

| NDE |
Jan. 24, 2021, panic attack.
Jan. 28, 2021, blook pressure 160+.
Powerless body and mind.
Powerful palpitations and anxiety.
Jan. 28, 2021, blook pressure 160+.
Powerless body and mind.
Powerful palpitations and anxiety.
| Nomenclature |
Potimpotentia
[global project]
A pseudo-medical term of Latin origin, denoting a weakness with hidden strength—a condition of powerful powerlessness.
Palpitations de A à Z
[memoir]
A symbolic progression, described as heartbeats extending from the alphabetical beginning (A) to the end (Z), representing a complete emotional and narrative cycle reflected in the French context.
[global project]
A pseudo-medical term of Latin origin, denoting a weakness with hidden strength—a condition of powerful powerlessness.
Palpitations de A à Z
[memoir]
A symbolic progression, described as heartbeats extending from the alphabetical beginning (A) to the end (Z), representing a complete emotional and narrative cycle reflected in the French context.

Antonio Scarpa - Tabulae Nevrologicae
| Garments |



Design: Asato Kitamura (commissioned and directed by Yuqi Wang)
| Gloves |


Design: Sara Hsi (commissioned and directed by Yuqi Wang)
| Set |
Illness as a theatrical journey
I. Hell: panic attack, scared & anxious
II. Purgatory: examination, lost & downhearted
III. Paradise: coexistence, calm & peaceful



Gustave Doré - The Divine Comedy (from left to right: Hell 32.19 Cocytus, Purgatory 26.52 Punishment of Lustful, Paradise 28.49 Heavenly Host)





| Activation |



Photography: Semi Yang
Lighting: Benjamin Torres
Makeup & Hair: Zoé Precigou
Model: Chloé Stolar
Lighting: Benjamin Torres
Makeup & Hair: Zoé Precigou
Model: Chloé Stolar
3D Design & Animation: Sarah Mayer
Makeup: Lisa Razniewski
Hair: Yohann Jouvanceau
Music: Hyungtaek Kim
Model: Astrid Pillette
Makeup: Lisa Razniewski
Hair: Yohann Jouvanceau
Music: Hyungtaek Kim
Model: Astrid Pillette


| Show |













Photography: Saint-Ambroise
| Backstage |








Photography: Saint-Ambroise
| Overview |
In early 2021, I experienced a panic attack. My body and mind being weak, I felt strong palpitations and overwhelming emotions, especially anxiety. This moment of fragility coincided with an emerging sense of power in the background. This experience challenged the relationship between weakness and strength. That is why the project Potimpotentia aims to evoke emotions in the viewer that transcend them, with the purpose of awakening a sense of their own power, particularly in those who are perceived as weak and who perceive themselves as such. It is an invisible, unsuspected power, yet so precious.
To construct a narrative from A to Z based on this personal experience, emphasizing emotions and affect, I propose a multisensory artistic direction and a transmedia communication approach within the fashion industry. The interconnection of all elements is a key concept; everything is interconnected, and everything transforms into each other, just like the interplay of weakness and strength in this experience.
To construct a narrative from A to Z based on this personal experience, emphasizing emotions and affect, I propose a multisensory artistic direction and a transmedia communication approach within the fashion industry. The interconnection of all elements is a key concept; everything is interconnected, and everything transforms into each other, just like the interplay of weakness and strength in this experience.














Illustration: Grace Lee, Qiqi Lin
Printing: Duvinage
Binding: Reliure Houdart
Photography: Qiting Lin
Printing: Duvinage
Binding: Reliure Houdart
Photography: Qiting Lin
Key Collaborators/Partners
OBO @oboglobal
FOREST @agenceforest
No Color Shots @no_color_shots
Novelty @groupenovelty
Manon Sassy @manonsassycasting
Brice Compagnon @bricewad
Asato Kitamura @asato_kitamura
Sara Hsi @hsisara
Sarah Mayer @sa.m.co
Ylva Falk @ylvafalk
Kim Khan @9im5an
Emmanuelle Parrenin @emmanuelleparrenin
MIGNY @mignyxmigny
Alena Ploski @alenaploski
Hyosun Choi @hyorongeee
Hyungtaek Kim @h_taekk
Saint-Ambroise @saint_ambroise
Semi Yang @semiyang.jpg
Emma Trote @emmatrote
Alexandra Adams @aspiringalexandra
Zoé Precigou @zoe.precigou.muah
Lisa Razniewski @zdoudaa
Yohann Jouvanceau @yohann.jouvanceau
Java Jurkowski @java_jurkowski
Marika Bouveyron @marikabouveyron_
Grace Lee @gc.jl
Qiqi Lin @cayest.art
Marie-Hélène Koffi-Tessio
Matthieu Salvaggio @blazetype
Duvinage @duvinageparis
Reliure Houdart @reliurehoudartparis
Mentoring
René Célestin @renecel
Brahim Mouffok @brahi_mmouffok
Alice Litscher @alicelitscher
Stéphane Wargnier @stephanewargnier
Institut Français de la Mode @ifmparis
Models
Mate Jonjic @matejonjic
Yousra @baby_maje
Bilel @3inycologue
Eglantine Morane @emrxne
Violeta Rodó @violeta_rodo
Briand Barbier @briandbarbier
Coosje Froentjes @coosje_froentjes
Beatriz Merak @beatrizmerak
Yurika Watanabe @yurika.w_official
Lalla Rami @lalla.rami
Evy Magnini @evymagnini
Maria Decremps @maria_dcp
Eva Galmel @evaglml
Marion Maistre @tressaintemarion
Youna @younavirus
Charles de Linière @charlesdeliniere
Evelina Aleksandrova @evaleksa00
Rémi Laforet @remilfrt
Nicolas Doaré @nicolas.doare
Angélique Brosse @angeliquebrossee
Elodie Safeno @elodiesfn_
Ismat Bouzina @ismat.bouzina
Chloé Stolar @chloe_athena_
Astrid Pillette @astridketchum
Thibaut Royer @thiroyer
Special Thanks
Grégoire Grojean
Leïla Chouaib @leilach
Lila Rivain @lila_rvn
Karine Gendre
Christian Jubé
Elisabeth Simone
Yohann Herman @yohannherman
Étienne Russo @etiennerusso
Soumaya El Ghoul
Justine Constantin
Virginie Despaux
Kim Dondainas
Guillaume Jolly @jollyguillaume
Manon Renault @manonrnlt
Jean-Baptiste Levée @productiontype
Olivia Grandperrin @olivia_grandperrin
Tuğçe Melodi @meloditugce
Sheriff Projects @sheriff.projects
Alexandra Taupiac @taupiac.alexandra
Monia Salmi
City Models @citymodels
K.J.DAN @k.j.dan
Besime Sasivari @whuaaad
Susanna Brusa @sus.brs
Lola Devynck @lola.dvk
Suzanne Tourrenc @suzannetourrenc
Matilde Borgoni @matildeborgoni
Jiawen Han @han_tiaotiao
CVN @cvn.cine
Benjamin Torres @ben_torres_elbicho
Florent Zanuto @reliurehoudartparis
Qiting Lin @qitinglin_photo
OBO @oboglobal
FOREST @agenceforest
No Color Shots @no_color_shots
Novelty @groupenovelty
Manon Sassy @manonsassycasting
Brice Compagnon @bricewad
Asato Kitamura @asato_kitamura
Sara Hsi @hsisara
Sarah Mayer @sa.m.co
Ylva Falk @ylvafalk
Kim Khan @9im5an
Emmanuelle Parrenin @emmanuelleparrenin
MIGNY @mignyxmigny
Alena Ploski @alenaploski
Hyosun Choi @hyorongeee
Hyungtaek Kim @h_taekk
Saint-Ambroise @saint_ambroise
Semi Yang @semiyang.jpg
Emma Trote @emmatrote
Alexandra Adams @aspiringalexandra
Zoé Precigou @zoe.precigou.muah
Lisa Razniewski @zdoudaa
Yohann Jouvanceau @yohann.jouvanceau
Java Jurkowski @java_jurkowski
Marika Bouveyron @marikabouveyron_
Grace Lee @gc.jl
Qiqi Lin @cayest.art
Marie-Hélène Koffi-Tessio
Matthieu Salvaggio @blazetype
Duvinage @duvinageparis
Reliure Houdart @reliurehoudartparis
Mentoring
René Célestin @renecel
Brahim Mouffok @brahi_mmouffok
Alice Litscher @alicelitscher
Stéphane Wargnier @stephanewargnier
Institut Français de la Mode @ifmparis
Models
Mate Jonjic @matejonjic
Yousra @baby_maje
Bilel @3inycologue
Eglantine Morane @emrxne
Violeta Rodó @violeta_rodo
Briand Barbier @briandbarbier
Coosje Froentjes @coosje_froentjes
Beatriz Merak @beatrizmerak
Yurika Watanabe @yurika.w_official
Lalla Rami @lalla.rami
Evy Magnini @evymagnini
Maria Decremps @maria_dcp
Eva Galmel @evaglml
Marion Maistre @tressaintemarion
Youna @younavirus
Charles de Linière @charlesdeliniere
Evelina Aleksandrova @evaleksa00
Rémi Laforet @remilfrt
Nicolas Doaré @nicolas.doare
Angélique Brosse @angeliquebrossee
Elodie Safeno @elodiesfn_
Ismat Bouzina @ismat.bouzina
Chloé Stolar @chloe_athena_
Astrid Pillette @astridketchum
Thibaut Royer @thiroyer
Special Thanks
Grégoire Grojean
Leïla Chouaib @leilach
Lila Rivain @lila_rvn
Karine Gendre
Christian Jubé
Elisabeth Simone
Yohann Herman @yohannherman
Étienne Russo @etiennerusso
Soumaya El Ghoul
Justine Constantin
Virginie Despaux
Kim Dondainas
Guillaume Jolly @jollyguillaume
Manon Renault @manonrnlt
Jean-Baptiste Levée @productiontype
Olivia Grandperrin @olivia_grandperrin
Tuğçe Melodi @meloditugce
Sheriff Projects @sheriff.projects
Alexandra Taupiac @taupiac.alexandra
Monia Salmi
City Models @citymodels
K.J.DAN @k.j.dan
Besime Sasivari @whuaaad
Susanna Brusa @sus.brs
Lola Devynck @lola.dvk
Suzanne Tourrenc @suzannetourrenc
Matilde Borgoni @matildeborgoni
Jiawen Han @han_tiaotiao
CVN @cvn.cine
Benjamin Torres @ben_torres_elbicho
Florent Zanuto @reliurehoudartparis
Qiting Lin @qitinglin_photo