The rebranding of Snailz, a beauty salon booking app, centers on “mirror” as a symbol.

Inspired by Agnès Varda’s classic, Cléo de 5 à 7, the rebranded identity brings forth the idea of “on me regarde, mais moi aussi, je regarde” in the typographic representation of the letter S and Z mirroring each other. The curvy brackets accentuate the center “nail,” one of the main services provided by the salon partners, in an effortless yet elegant fashion. Coral and blue as the chosen colors breathe a new spirit, natural and calm, into the brand.